A crowded and colourful identity for Britain's leading TV and entertainment forum.

RTS Cambridge Convention 2023

Brand
Motion
Culture
Brand Identity
23

The Royal Television Society’s annual two-day event at The University of Cambridge brings industry leaders together to discuss the future of media, the impact of AI, and the role of opinion in news. This year’s event, titled Too Much To Watch, was chaired by Channel 4 CEO Alex Mahon, and held in collaboration with the broadcaster.

Studio Kiln was commissioned by 4creative to create the brand identity, motion graphics, event graphics and programme design for this year’s event.

Credits

Creative Direction: Nathan Smith and Charlie Hocking
Additional Direction: Rob Boon (4creative), Katie Jackson (4creative)
Design: Nathan Smith, Charlie Hocking, Ollie Parker, Harry Stone
Set Design: Nathan Smith
Motion Design: Charlie Hocking
Sound Design: Andrew Sheriff, Ashley Bates
Project Management: Olivia Jones (4creative), Timothy Regan (Channel 4)
Event Management: Lindsey Cran (Cranberry Events)
Production: Helen Scott, Fiona Wright (4creative)
Technical Direction: Elliot Levi (LRI Agency)
Print: WithPrint, MacroArt
Photography: Richard Kendal
Stage footage: Royal Television Society

Services

Visual Identity

Motion Design

Spatial Design
Print Design

Sound Design


Sector

Culture
Media

Session title screen graphics for Tim Davie as part of the brand identity for The Royal Television Society (RTS) Cambridge Convention 2023, hosted by Channel 4, titled 'Too Much To Watch'. The screen is filled with bubbly balloon-like lettering in an electric green colour way. Each letter, word and phrase competes for our attention, imitating the dizzying array of content viewers and broadcasters have to navigate.
Alex Mahon in front of the large screen side panel graphics for the brand identity as part of The Royal Television Society (RTS) Cambridge Convention 2023, hosted by Channel 4, titled 'Too Much To Watch'. The panels are filled with bubbly balloon-like lettering in a pink and burgundy colour way. Each letter, word and phrase competes for our attention, imitating the dizzying array of content viewers and broadcasters have to navigate.

Alex Mahon, Channel 4 CEO. Photo by Richard Kendal

Emma Thompson in front of the large on-screen graphics for the brand identity for The Royal Television Society (RTS) Cambridge Convention 2023, hosted by Channel 4, titled 'Too Much To Watch'. The screen is filled with bubbly balloon-like lettering in an electric green colour way. Each letter, word and phrase competes for our attention, imitating the dizzying array of content viewers and broadcasters have to navigate.

Emma Thompson. Photo by Richard Kendal

Panel discussion hosted by Ade Adepitan in front of the large on-screen graphics for the brand identity for The Royal Television Society (RTS) Cambridge Convention 2023, hosted by Channel 4, titled 'Too Much To Watch'. The screen is filled with bubbly balloon-like lettering in an orange and burgundy colour way. Each letter, word and phrase competes for our attention, imitating the dizzying array of content viewers and broadcasters have to navigate.

Ade Adepitan and Panel guests. Photo by Richard Kendal

James Corden in front of the large on-screen graphics for the brand identity for The Royal Television Society (RTS) Cambridge Convention 2023, hosted by Channel 4, titled 'Too Much To Watch'. The screen is filled with bubbly balloon-like lettering in an electric green colour way. Each letter, word and phrase competes for our attention, imitating the dizzying array of content viewers and broadcasters have to navigate.

James Corden. Photo by Richard Kendal

Spatial design reception graphics for the brand identity of The Royal Television Society (RTS) Cambridge Convention 2023, hosted by Channel 4, titled 'Too Much To Watch'. The different areas are filled with bubbly balloon-like lettering in different colour ways.
Spatial design for the brand identity of The Royal Television Society (RTS) Cambridge Convention 2023, hosted by Channel 4, titled 'Too Much To Watch'. The different areas are filled with bubbly balloon-like lettering in different colour ways.
Spatial design pillar graphics for the brand identity of The Royal Television Society (RTS) Cambridge Convention 2023, hosted by Channel 4, titled 'Too Much To Watch'. The pillars are filled with bubbly balloon-like lettering in different colour ways.

Inspired by the core topic and title of this year’s event - Too Much To Watch - we created an identity that playfully explored the idea of a crowded screen. Each letter, word and phrase competes for our attention, imitating the dizzying array of content viewers and broadcasters have to navigate.

A close up shot of the spatial design glass display cabinets for the brand identity of The Royal Television Society (RTS) Cambridge Convention 2023, hosted by Channel 4, titled 'Too Much To Watch'. The panels are filled with bubbly balloon-like lettering in various colour ways. Each panel has logo graphics pasted to the outer glass in form of the bubbly poster.
Poster graphics for the brand identity of The Royal Television Society (RTS) Cambridge Convention 2023, hosted by Channel 4, titled 'Too Much To Watch'. The posters are filled with bubbly balloon-like lettering in an electric green colour way.
Spatial design glass display cabinets for the brand identity of The Royal Television Society (RTS) Cambridge Convention 2023, hosted by Channel 4, titled 'Too Much To Watch'. The panels are filled with bubbly balloon-like lettering in various colour ways. Each panel has logo graphics pasted to the outer glass in form of the bubbly poster.
A close up shot of the spatial design window vinyls for the brand identity of The Royal Television Society (RTS) Cambridge Convention 2023, hosted by Channel 4, titled 'Too Much To Watch'. The windows are filled with bubbly balloon-like lettering in various colour ways.
A grid of programme guide book covers for the brand identity of The Royal Television Society (RTS) Cambridge Convention 2023, hosted by Channel 4, titled 'Too Much To Watch'. The cover is filled with bubbly balloon-like lettering in a pink colour way on deep green. The letters are foiled and then embossed so as they squeeze out of the two-dimensional space, pushing out from the page.
A close-up crop of the foil embossing on the programme guide book for the brand identity of The Royal Television Society (RTS) Cambridge Convention 2023, hosted by Channel 4, titled 'Too Much To Watch'. The cover is filled with bubbly balloon-like lettering in a pink colourway on deep green. The letters are foiled and then embossed so as they squeeze out of the two-dimensional space, pushing out from the page.
The programme guide book cover  for the brand identity of The Royal Television Society (RTS) Cambridge Convention 2023, hosted by Channel 4, titled 'Too Much To Watch'. The cover is filled with bubbly balloon-like lettering in a pink colour way on deep green. The book is photographed squeezed between balloons filling the background.

Our identity had to adapt to multiple touchpoints and our balloon-like letters inflated to fill screens, book covers, windows and pillars; creating a delightfully overwhelming experience for attendees.

A stack of programme guide books showcasing the cover for the brand identity of The Royal Television Society (RTS) Cambridge Convention 2023, hosted by Channel 4, titled 'Too Much To Watch'. The cover is filled with bubbly balloon-like lettering in a pink colour way on deep green. The letters are foiled and then embossed so as they squeeze out of the two-dimensional space, pushing out from the page.
The inner pages of the programme guide books for the brand identity of The Royal Television Society (RTS) Cambridge Convention 2023, hosted by Channel 4, titled 'Too Much To Watch'. The inner pages are more restrained to offset the loud, bubbly exterior.
A crop of the inner pages of the programme guide books for the brand identity of The Royal Television Society (RTS) Cambridge Convention 2023, hosted by Channel 4, titled 'Too Much To Watch'. The inner pages are more restrained to offset the loud, bubbly exterior.

The convention was attended by over 350 industry figureheads over two days. It included keynote talks from ITV chief executive Carolyn McCall and BBC Director General, Tim Davie; alongside discussions with Emma Thompson, Krishnan Guru-Murthy and James Corden.

Closeup of merchandise bottles for the brand identity of The Royal Television Society (RTS) Cambridge Convention 2023, hosted by Channel 4, titled 'Too Much To Watch'. The bottles are wrapped with bubbly balloon-like lettering in vibrant yellow and green colour way. Each letter, word and phrase competes for our attention, imitating the dizzying array of content viewers and broadcasters have to navigate.
Visitor badges as part of the brand identity of The Royal Television Society (RTS) Cambridge Convention 2023, hosted by Channel 4, titled 'Too Much To Watch'. The designs feature crops of the balloon-like lettering in various colour ways.

The 2023 event marked a dramatic shift in ambition for the RTS. A vibrant and contemporary visual identity provided an optimistic backdrop to a thought-provoking programme and set the tone for discussion around the future of broadcast.

Shot of the tote bags merch for the brand identity of The Royal Television Society (RTS) Cambridge Convention 2023, hosted by Channel 4, titled 'Too Much To Watch'. The canvas bags are filled with bubbly balloon-like lettering in a vibrant pink and green colour way. Each letter, word and phrase competes for our attention, imitating the dizzying array of content viewers and broadcasters have to navigate.
A close up shot of the tote bags merch for the brand identity of The Royal Television Society (RTS) Cambridge Convention 2023, hosted by Channel 4, titled 'Too Much To Watch'. The canvas bags are filled with bubbly balloon-like lettering in a vibrant pink and green colour way. Each letter, word and phrase competes for our attention, imitating the dizzying array of content viewers and broadcasters have to navigate.
On-screen graphics for the brand identity of The Royal Television Society (RTS) Cambridge Convention 2023, hosted by Channel 4, titled 'Too Much To Watch'. The screen is filled with bubbly balloon-like lettering in electric yellow colourway. Each letter, word and phrase competes for our attention, imitating the dizzying array of content viewers and broadcasters have to navigate. On stage is a panel discussion hosted by Kamal Ahmed.
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