Introducing Alexander! Alexander is the home of hour–long original non-fiction premium audio content.
Alexander is the mobile app devoted to non-fiction stories that educate, entertain and inspire your curiosity. Each story is an exclusive original commission, created by the world’s finest storytellers: authors, journalists, actors and filmmakers.
Creative Director: Charlie Hocking
Strategist: Liam Hill
Designer: Flynn Baynes
Designer: Patrick Hayes
Illustration: Double Slice
Motion Design: James Turzynski
We defined a new strategic foundation for the brand, with a new mission, ’power the stories that power us’. To help deliver this, we created an identity that puts a characterful story lover at the heart of the brand.
Based on the new logo, Alex is an endlessly curious character, who travels the world to bring stimulating stories back to listeners, making previously untold content accessible to all.
The re-brand allows Alexander to take a point of view and put brand first, content second. They now have the tools to embrace modern storytelling that appeals to everyone, whilst staying true to their roots of high-brow, quality journalism.