Introducing Alexander! Alexander is the home of hour–long original non-fiction premium audio content.

Alexander

Brand Identity
Culture
Tech
22

Alexander is the mobile app devoted to non-fiction stories that educate, entertain and inspire your curiosity. Each story is an exclusive original commission, created by the world’s finest storytellers: authors, journalists, actors and filmmakers.

Credits

Creative Director: Charlie Hocking
Strategist: Liam Hill
Designer: Flynn Baynes
Designer: Patrick Hayes
Illustration: Double Slice
Motion Design: James Turzynski

Services

Brand Strategy
Visual Identity
Motion Design

Sector

Culture
Tech

Set of expression illustrations for story-loving Alexander character used for the different story categories. This character is the foundation of Studio Kiln's new brand identity for Alexander.
An example app UI screen depicting the story categories using the Alexander character to differentiate these.
Alexander app icon for the app in the dock of an iPhone screen.

We defined a new strategic foundation for the brand, with a new mission, ’power the stories that power us’. To help deliver this, we created an identity that puts a characterful story lover at the heart of the brand. 

Set of colourful fly posters designed for Studio Kiln's new brand identity for Alexander pasted along city wall.
Chloë Sevigny, narrator of an Alexander story, photographed on top of the Alexander radial brand device background.

Based on the new logo, Alex is an endlessly curious character, who travels the world to bring stimulating stories back to listeners, making previously untold content accessible to all.

The story-loving Alexander character illustrated on the chest pocket of a t-shirt. They're holding a monocle up to one eye, constantly on the lookout for new literature.
Set of posters designed for Studio Kiln's new brand identity for Alexander depicting the illustrated, story-loving Alexander character

The re-brand allows Alexander to take a point of view and put brand first, content second. They now have the tools to embrace modern storytelling that appeals to everyone, whilst staying true to their roots of high-brow, quality journalism.

Set of colourful fly posters designed for Studio Kiln's new brand identity for Alexander pasted along city wall.
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Our Approach

We approach both personal and commercial projects with ambition, rigour and an acceptance that we don’t know what the end result will be. With each unique collaboration comes a unique solution that is only unearthed by bringing the right people, technologies and processes together.

This results in an output that excites us – a portfolio where each project is different from the last and a library of creative solutions that are intrinsically tied to the team and problem we all attempted to solve.

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Contact

hello@studio-kiln.com

Jobs and internships

work@studio-kiln.com

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Studio Kiln is an award winning creative practice that designs lifeful brands, narratives and digital experiences that resonate with the world we live in.

We partner with those who wish to stand out and stand for something to create work that connects today and has the emotional durability to last a lifetime.

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We’re always on the look out for ambitious partners, thinkers and creatives.

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Services

Brand identity
Brand strategy
Digital design
Motion design
Campaign
Art Direction
Editorial design
Exhibition design
Wayfinding

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Arts
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Music
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