Introducing Alexander! Alexander is the home of hour–long original non-fiction premium audio content.
Alexander
Alexander is the mobile app devoted to non-fiction stories that educate, entertain and inspire your curiosity. Each story is an exclusive original commission, created by the world’s finest storytellers: authors, journalists, actors and filmmakers.
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Credits
Creative Director: Charlie Hocking
Strategist: Liam Hill
Designer: Flynn Baynes
Designer: Patrick Hayes
Illustration: Double Slice
Motion Design: James Turzynski
Services
Brand Strategy
Visual Identity
Motion Design
Sector
Culture
Tech
![Set of expression illustrations for story-loving Alexander character used for the different story categories. This character is the foundation of Studio Kiln's new brand identity for Alexander.](https://cdn.prod.website-files.com/6450bd5a51a4509928f3d530/6560d0fff382737784e52ca0_Studio-Kiln-Alexander-Brand-Identity-Character-Set.png)
![An example app UI screen depicting the story categories using the Alexander character to differentiate these.](https://cdn.prod.website-files.com/6450bd5a51a4509928f3d530/6560d086fbb07020b486cb65_Studio-Kiln-Alexander-Brand-Identity-App-Genre-Characters.png)
![Alexander app icon for the app in the dock of an iPhone screen.](https://cdn.prod.website-files.com/6450bd5a51a4509928f3d530/6560d086fb09d9d05d71814b_Studio-Kiln-Alexander-Brand-Identity-App-Icon.png)
We defined a new strategic foundation for the brand, with a new mission, ’power the stories that power us’. To help deliver this, we created an identity that puts a characterful story lover at the heart of the brand.
![Set of colourful fly posters designed for Studio Kiln's new brand identity for Alexander pasted along city wall.](https://cdn.prod.website-files.com/6450bd5a51a4509928f3d530/6560d0ff143871b9faafbc71_Studio-Kiln-Alexander-Brand-Identity-Poster-Set-Story-Key-Art.webp)
![Chloë Sevigny, narrator of an Alexander story, photographed on top of the Alexander radial brand device background.](https://cdn.prod.website-files.com/6450bd5a51a4509928f3d530/6560d087f640026cf7f75e91_Studio-Kiln-Alexander-Brand-Identity-Chloe%CC%88-Sevigny.png)
Based on the new logo, Alex is an endlessly curious character, who travels the world to bring stimulating stories back to listeners, making previously untold content accessible to all.
![The story-loving Alexander character illustrated on the chest pocket of a t-shirt. They're holding a monocle up to one eye, constantly on the lookout for new literature.](https://cdn.prod.website-files.com/6450bd5a51a4509928f3d530/6560d08785859f3a9039b96a_Studio-Kiln-Alexander-Brand-Identity-T-Shirt-Print.png)
![Set of posters designed for Studio Kiln's new brand identity for Alexander depicting the illustrated, story-loving Alexander character](https://cdn.prod.website-files.com/6450bd5a51a4509928f3d530/6560d0ffc75460f20563b119_Studio-Kiln-Alexander-Brand-Identity-Poster-Set-Scrawl-Device.png)
The re-brand allows Alexander to take a point of view and put brand first, content second. They now have the tools to embrace modern storytelling that appeals to everyone, whilst staying true to their roots of high-brow, quality journalism.
![Set of colourful fly posters designed for Studio Kiln's new brand identity for Alexander pasted along city wall.](https://cdn.prod.website-files.com/6450bd5a51a4509928f3d530/6560d0ff143871b9faafbc71_Studio-Kiln-Alexander-Brand-Identity-Poster-Set-Story-Key-Art.webp)