A crowded and colourful identity for Britain's leading TV and entertainment forum.
RTS Cambridge Convention 2023
The Royal Television Society’s annual two-day event at The University of Cambridge brings industry leaders together to discuss the future of media, the impact of AI, and the role of opinion in news. This year’s event, titled Too Much To Watch, was chaired by Channel 4 CEO Alex Mahon, and held in collaboration with the broadcaster.
Studio Kiln was commissioned by 4creative to create the brand identity, motion graphics, event graphics and programme design for this year’s event.
Creative Direction: Nathan Smith and Charlie Hocking
Additional Direction: Rob Boon (4creative), Katie Jackson (4creative)
Design: Nathan Smith, Charlie Hocking, Ollie Parker, Harry Stone
Set Design: Nathan Smith
Motion Design: Charlie Hocking
Sound Design: Andrew Sheriff, Ashley Bates
Project Management: Olivia Jones (4creative), Timothy Regan (Channel 4)
Event Management: Lindsey Cran (Cranberry Events)
Production: Helen Scott, Fiona Wright (4creative)
Technical Direction: Elliot Levi (LRI Agency)
Print: WithPrint, MacroArt
Photography: Richard Kendal
Stage footage: Royal Television Society
Inspired by the core topic and title of this year’s event - Too Much To Watch - we created an identity that playfully explored the idea of a crowded screen. Each letter, word and phrase competes for our attention, imitating the dizzying array of content viewers and broadcasters have to navigate.
Our identity had to adapt to multiple touchpoints and our balloon-like letters inflated to fill screens, book covers, windows and pillars; creating a delightfully overwhelming experience for attendees.
The convention was attended by over 350 industry figureheads over two days. It included keynote talks from ITV chief executive Carolyn McCall and BBC Director General, Tim Davie; alongside discussions with Emma Thompson, Krishnan Guru-Murthy and James Corden.
The 2023 event marked a dramatic shift in ambition for the RTS. A vibrant and contemporary visual identity provided an optimistic backdrop to a thought-provoking programme and set the tone for discussion around the future of broadcast.