Crafting the connection between artist and audience through live performance.
Pure Represents
Pure is a music booking agency based in London. They manage the live shows for a number of well known artists, including George Ezra, Holly Humberstone and Michael Kiwanuka.
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Credits
Creative Director: Charlie Hocking
Designer: Nicole Ellis
Strategist: Patrick Duffy
Web Development: Sam Watts
Services
Brand Strategy
Visual Identity
Motion Design
Web Design
Sector
Culture
![A close-up detail from the newly designed website for Pure Represents.](https://cdn.prod.website-files.com/6450bd5a51a4509928f3d530/64a5b748b39c9b665a61b5ac_Pure-Brand-Identity-Website-Detail.jpg)
Built on the strategic proposition of ‘Pure, Never Purist’, the agency explores new ways to experience live music and helps artists connect with audiences through live performance.
![Pure represents wristbands in various colorways.](https://cdn.prod.website-files.com/6450bd5a51a4509928f3d530/64a5b7486388b8af3b018398_Pure-Brand-Identity-Wristbands.jpg)
![A set of fly posters pasted along a city wall designed as part of the Pure Represents brand identity.](https://cdn.prod.website-files.com/6450bd5a51a4509928f3d530/64a5b74dea4ec72ba4b75a67_Pure-Brand-Identity-Street-Posters.jpg)
Studio Kiln created a visual identity based around the stage. From the back of a pub, to sell-out arena tours; the stage is where that unique connection happens and where pure expression takes place.
![A tall advert showcasing the Pure 'Stage' device created as part of the graphic system for the Pure Represents brand identity.](https://cdn.prod.website-files.com/6450bd5a51a4509928f3d530/64a5b74920a1350f442a9888_Pure-Brand-Identity-Sign-Garden.jpg)
![A close up of some posters showcasing the Pure 'Stage' device created as part of the graphic system for the Pure Represents brand identity.](https://cdn.prod.website-files.com/6450bd5a51a4509928f3d530/64a5b74850010b3e1ddcac25_Pure-Brand-Identity-Posters.jpg)
The stage adapts depending on format and feeling; shifting in size and shape as it changes for every performance. We built a website and motion language, alongside the visual identity so that Pure could express their proposition across a wide number of touch points.
![A gridded set of editorial layout pages for the Pure Represents re-brand.](https://cdn.prod.website-files.com/6450bd5a51a4509928f3d530/64a5b74869dcf704617a494a_Pure-Brand-Identity-Guidelines.jpg)