Creating a gravity defying identity for fearless dancers

Off The Wall Aerial

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Website
Culture
22

OTW Aerial is a dance company specialising in vertical dance. A form of performance where dancers are attached to harnesses high up in the air and perform on a variety of ‘vertical dance floors’.

Credits

Creative Director: Charlie Hocking
Designer: Flynn Baynes
Web Development: Sam Watts

Services

Visual Identity
Web Design

Sector

Culture

Off The Wall Aerial vertical logo.

We created an identity system that allows the company to own this vertical space. A solid stacked logo runs up and down the left side of all communications, whilst the rest of the identity ‘performs’ to the right of it.

Set of mobile screens demonstrating the Off The Wall Aerial website design.
Close up detail of the desktop version of the Off The Wall Aerial website.

The weighty logo is as much a logo as it is the route of the graphic system. Just like the wall, it acts as the anchor to the performance, vertically running along the page. On the one hand, it can be incredibly commanding and loud, and on the other, it’s soft, delicate and intricate.

Grid of Off The Wall Aerial social template designs posters created as part of the new brand identity.

Alongside the visual identity we created a single page website that allows users to travel down the logo as if they were traversing down the vertical wall with the dancers. Providing a lively scale for content to traverse, react and dance upon.

Off The Wall Aerial framed poster.
Set of 3 Off The Wall Aerial posters designed as part of the new brand identity.
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We approach both personal and commercial projects with ambition, rigour and an acceptance that we don’t know what the end result will be. With each unique collaboration comes a unique solution that is only unearthed by bringing the right people, technologies and processes together.

This results in an output that excites us – a portfolio where each project is different from the last and a library of creative solutions that are intrinsically tied to the team and problem we all attempted to solve.

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Studio Kiln is a creative practice that operates across brand, digital and motion. Not led by a single style or medium, we collaborate with contemporary brands, institutions and individuals, bringing life to playful concepts that connect with the world we live in.

We look to find the creative opportunity in every challenge, we give ideas space, and encourage new ways to communicate, in the pursuit of something unexpected and uncommon.

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