Exploring the motion language for WSJ+, a new subscription offering from the Wall Street Journal.
WSJ+
We created a motion language that puts the plus at the centre. Using it as a vehicle to expand the picture, delve deeper and give greater insight as we navigate between the four distinct worlds of WSJ+.
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Credits
Creative Direction: Nathan Smith, Charlie Hocking
Brand Design: Edoardo Albertini
Motion Design: Joe Asbridge
Services
Motion Design
Brand Campaign
Sector
Culture
News
Media
Alongside the films and new motion language, we demonstrated a number of different ways that the plus could be activated, providing a framework for the brand to build on.
The motion system allowed WSJ+ to release social campaigns with immediacy while providing the necessary visual motion infrastructure to build on in future.
