Framing the next generation of talent for Netflix’s Generation N brand campaign
Netflix Generation N
Netflix wanted to give viewers a peak behind the curtain and frame some of their most famous faces in a whole new way. Introducing Generation N – a short-form content series featuring alumni and rising stars sharing candid advice in an 1980s photobooth. The Generation N booth traveled up and down the UK, lighting up and inviting actors inside. In partnership with Baby Teeth, we co-created a cohesive visual identity for Baby Teeth’s brand campaign. Together we delivered an identity that felt raw, intimate and unmistakably Netflix.
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Credits
Creative Agency: Babyteeth
Babyteeth Partner: Lynsey Atkin, Rebecca Lewis
Design Agency: Studio Kiln
Creative Director: Charlie Hocking, Nathan Smith
Designer: James Mudd, Meg Mardon, Archie Paxton, Edoardo Albertini
Motion Designer: Claudia Aggett
Services
Brand Identity
Campaign
Sector
Entertainment
Media
The side-by-side format brought a cheeky irreverence, helping established actors drop their guard and speak candidly about their experiences.
This informal, analogue aesthetic became the foundation of the visual language, creating a warm, nostalgic tone.
Across static and motion, we drew directly from classic photobooth cues, including an on-camera flash, tight framing, gritty textures and a raw, lo-fi motion style.
Applied deliberately across digital touchpoints, these elements carried the intimacy of the in-person format through every execution.
