Supercharging the identity for the world’s biggest student design & advertising awards.
D&AD New Blood 2023
With entries from the best universities across the world and brand partnerships, ranging from Google to Sky, D&AD New Blood offers students the opportunity to show off their talent on a global stage and if they're lucky, potentially walk away with a famous yellow pencil for their efforts.
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Credits
Creative Direction: Charlie Hocking and Nathan Smith
Design: Ollie Parker
Motion Design: James Turzynski
Sound Design: Peter Twose
D&AD photographer: Christopher Bethell
Services
Graphic Design
Motion Design
Sound Design
Industry
Culture
Charity
![Custom-shaped pin badges on a blue overshirt lapel for D&AD New Blood 2023 brand identity and motion design.](https://cdn.prod.website-files.com/6450bd5a51a4509928f3d530/64d399d8317ebf7bdca2fe16_D%26AD-New-Blood-2023-Pin-Badges.jpg)
![Stickers on a D&AD Yellow Pencil for D&AD New Blood 2023 brand identity and motion design.](https://cdn.prod.website-files.com/6450bd5a51a4509928f3d530/64d399d8fb206aabfe868fdb_D%26AD-New-Blood-2023-Pencil-With-Stickers.jpg)
Winner's Circle courtesy of Lighthouse Studios
Working with D&AD using existing creative from Guerrilla Studio, we were tasked with bringing the New Blood Awards ceremony to life through motion.
We created a world of colourful stickers, each representing the optimism and energy required to enter the awards. These stickers were brought to life through animation and formed the foundation for a series of poppy films that would be shown during the lead up to the event and at the awards show itself.
![Sticker bombing on a street billboard frame for D&AD New Blood 2023 brand identity and motion design.](https://cdn.prod.website-files.com/6450bd5a51a4509928f3d530/64d399d8f6118a00c572e56c_D%26AD-New-Blood-2023-Urban-Billboard.jpg)
![Stickers on an iPhone for D&AD New Blood 2023 brand identity and motion design.](https://cdn.prod.website-files.com/6450bd5a51a4509928f3d530/64d399d82a8387348bba38d6_D%26AD-New-Blood-2023-Phone.jpg)
The ‘digital sticker book’ took the viewer on a journey of colourful portals and pencils, allowing the team at D&AD to dial the identity up and down and create a platform for the students' work to look its best.
![The front entrance for D&AD New Blood 2023 featuring a large scale banner print above head and sticker bombing around the glass-fronted doorway.](https://cdn.prod.website-files.com/6450bd5a51a4509928f3d530/64d399f21302abb20b3e7be4_D%26AD-New-Blood-2023-Lobby.jpg)