Supercharging the identity for the world’s biggest student design & advertising awards.
D&AD New Blood 2023
With entries from the best universities across the world and brand partnerships, ranging from Google to Sky, D&AD New Blood offers students the opportunity to show off their talent on a global stage and if they're lucky, potentially walk away with a famous yellow pencil for their efforts.
Creative Direction: Charlie Hocking and Nathan Smith
Design: Ollie Parker
Motion Design: James Turzynski
Sound Design: Peter Twose
D&AD photographer: Christopher Bethell
Working with D&AD using existing creative from Guerrilla Studio, we were tasked with bringing the New Blood Awards ceremony to life through motion.
We created a world of colourful stickers, each representing the optimism and energy required to enter the awards. These stickers were brought to life through animation and formed the foundation for a series of poppy films that would be shown during the lead up to the event and at the awards show itself.
The ‘digital sticker book’ took the viewer on a journey of colourful portals and pencils, allowing the team at D&AD to dial the identity up and down and create a platform for the students' work to look its best.