Supercharging the identity for the world’s biggest student design & advertising awards.

D&AD New Blood 2023

Motion Design
Graphic Design
Culture
23

With entries from the best universities across the world and brand partnerships, ranging from Google to Sky, D&AD New Blood offers students the opportunity to show off their talent on a global stage and if they're lucky, potentially walk away with a famous yellow pencil for their efforts.

Credits

Creative Direction: Charlie Hocking and Nathan Smith
Design: Ollie Parker
Motion Design: James Turzynski
Sound Design: Peter Twose
D&AD photographer: Christopher Bethell

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Graphic Design
Motion Design
Sound Design

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Culture
Charity

Custom-shaped pin badges on a blue overshirt lapel for D&AD New Blood 2023 brand identity and motion design.
Stickers on a D&AD Yellow Pencil for D&AD New Blood 2023 brand identity and motion design.

Winner's Circle courtesy of Lighthouse Studios

Working with D&AD using existing creative from Guerrilla Studio, we were tasked with bringing the New Blood Awards ceremony to life through motion. 

We created a world of colourful stickers, each representing the optimism and energy required to enter the awards. These stickers were brought to life through animation and formed the foundation for a series of poppy films that would be shown during the lead up to the event and at the awards show itself.

Sticker bombing on a street billboard frame for D&AD New Blood 2023 brand identity and motion design.
Stickers on an iPhone for D&AD New Blood 2023 brand identity and motion design.

The ‘digital sticker book’ took the viewer on a journey of colourful portals and pencils, allowing the team at D&AD to dial the identity up and down and create a platform for the students' work to look its best.

The front entrance for D&AD New Blood 2023 featuring a large scale banner print above head and sticker bombing around the glass-fronted doorway.
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We approach both personal and commercial projects with ambition, rigour and an acceptance that we don’t know what the end result will be. With each unique collaboration comes a unique solution that is only unearthed by bringing the right people, technologies and processes together.

This results in an output that excites us – a portfolio where each project is different from the last and a library of creative solutions that are intrinsically tied to the team and problem we all attempted to solve.

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Studio Kiln is an award winning creative practice that designs lifeful brands, narratives and digital experiences that resonate with the world we live in.

We partner with those who wish to stand out and stand for something to create work that connects today and has the emotional durability to last a lifetime.

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We’re always on the look out for ambitious partners, thinkers and creatives.

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Brand identity
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